who we are

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Strategist, Marketer and Ideas Person

Sarah brings a wealth of experience in branding, marketing, and managing large-scale heritage projects. Her career began with leading consultants Identica, where she worked on international brands such as Nissan, Diageo, and Johnson & Johnson. This foundation provided her with a solid understanding of branding. Running her own company for several years further honed her skills in all aspects of business.

As Head of Brand & Marketing for Leeds Castle and the Old Royal Naval College, Sarah combined her commercial acumen with a deep passion for history. Her work on milestone events has been particularly rewarding. At Leeds Castle, she identified the 900th anniversary as a key opportunity and spearheaded a grand celebration project. She devised and executed a wide range of activities to elevate the Castle’s profile as Kent’s leading visitor attraction and secured funding for an extensive community event.

At the Old Royal Naval College, Sarah played a pivotal role in the Wren 300 celebrations, highlighting the legacy of Sir Christopher Wren. Collaborating with Helen Vigors, she organised events that brought together academics, historians, educators, clergymen, historic landmarks, and commercial partners to celebrate Wren's extraordinary life. 

Heritage Project Director & Curatorial Consultant 

Helen has extensive experience in managing high-profile heritage and conservation projects. She has recently served as the Heritage Project Director for the Wren 300 Tercentenary Project at The Square Mile Churches where she has been instrumental in planning, coordinating, and delivering celebrations. Helen has overseen all aspects, ensuring timely and budget-conscious delivery, managing a diverse team of project leads, officers, partners, and volunteers.

Helen’s consultancy work includes advising the London Diocesan Fund on curatorial matters and the Museum of Hamburg History on collections management. Her tenure at the Stiftung Denkmalpflege Hamburg involved consulting on the Jewish Cemetery World Heritage Site designation project.

Her international experience is highlighted by her roles as European Coordinator for Unltd India and CEO of the Mithu Alur Foundation in Mumbai, where she established a model village addressing various community issues. Additionally, she worked with the World Monuments Fund in Argentina, contributing to the Conservation Management Plan for San Ignacio Mini.

Helen’s early career included curatorial and research roles at The National Trust, the Victoria and Albert Museum, and Christie’s Auction House. Her work has consistently focused on collaboration, conservation, research, and enhancing accessibility to historical sites and collections.