Creating an impact

A milestone event can provide the impetus needed to inspire your audiences and even enthuse well-known figures to subscribe to your cause. A writing competition delivered via social media during Leeds Castle 900 encouraged hundreds of children to join in with Clare Balding, author and TV presenter, generously volunteered her time to serve as our lead judge. With minimal financial investment but thorough planning, the event garnered much visitor and press attention, highlighting both the competition and the broader 900-year celebrations.

What we did

With a compelling theme centred around the 900-year history of the castle, we crafted a writing competition with two age categories and enticing prizes. We launched the competition six months ahead of the deadline, giving children ample time to write their stories. The response was overwhelming, and the quality of the submissions was impressive. The Castle's education team diligently read each story and selected the best. Ten runners-up from the two categories, along with their families, were invited for a special day at the Castle.

Clare Balding offered encouraging words to every child, creating memorable experiences that the children and their families will cherish forever. This initiative not only celebrated Leeds Castle's rich history but also engaged the younger generation in a meaningful and educational way.